About Markova Creative

WE ARE AN ROI-FOCUSED DIGITAL MARKETING AGENCY.

Who We are

We are a digital marketing agency, in the business of helping brands and businesses engineer moments, and activities that attract, engage and convert sub Sub-Saharan consumers online.

We do this by leveraging the best of digital strategies, learnings, platforms, tools and technologies, as well as a deep knowledge and understanding of our target audiences.

We have been around for a little over 6 years, and have worked with dozens of brands across a variety of industries, to drive a variety of campaign objectives – from lead generation and loyalty marketing, to consumer engagement and product launch campaigns, amongst others.

Our Philosophy

If you’ve handled digital marketing campaigns or activities in the past, you would agree that the only thing that matters, in the short, mid or long term is results.

Not packaging, not powerpoint presentations, not british accents. Just measurable, quantifiable results that move the needle directly, or indirectly.

That’s ALL we do.

And that’s why we do things a little differently.

For instance, we believe in brutal honesty, in dealing with our clients, even at our expense.

We also believe it is best to align at the beginning, but also leave room for flexibility, as marketing is dynamic, and continuous optimization is critical to success of any campaign.

Finally, we believe it is important to give the right expectations, so alignment across board is achieved, and we all have a good idea of what to expect – best case, average case or worst case ( and yes, not all campaigns are runaway successes).

How to get Started

Briefing

We start with a briefing, either in the office or sent as a document

Strategy Development

We revert with a proposed course of action and costs

Creative Development

We develop campaign assets and send for approval

Campaign Launch

We go live

Campaign Optimization & Reporting

We optimize everyday, send weekly reports and have regularly scheduled review meetings.