Find Lead Customers on Twitter
Do you want more leads? Have you used Twitter to find qualified leads? Does the thought of finding new customers on Twitter (peak) your curiosity? Many businesses do not know how to cut through the (clutter) and find the people they’re looking for on twitter. In this article, you’ll discover five ways to find leads and customers, engage with them and drive them to your products.
1: Search Keywords and Hashtags
Twitter is a global village with has over 600 million users, so there’s a high probability that most of your target audience is on the platform. Have you been actively looking and talking with them?
If not, start by making a list of keywords and hashtags related to your business name, product names and you can also include your competitors and their products. The list should be used to conduct a simple search on Twitter.
Prospects who you think would be interested in your business and products can be found after looking through the search results. Connect with them personally by using @mentions and engage with them by retweeting their contents.
Advanced Twitter search options can be tried to narrow your search results and really get a hold of your target prospects. The search can be refined to get excellent information, including their exact location. The advanced search results give you a real-time stream of people tweeting about-and potentially looking for the product or service you offer.
When using a simple search or advanced search, as you’re going through the results, view the profiles and see who has the most followers and the frequency and volume of retweets they get for your keywords. These people will play an important part in reaching your target prospects.
Tip: You can use tools like Klout, Kred and PeerIndex to search for influencers on Twitter too.
2: Pay Attention to Off-Topic Tweets
People regularly tweet to express their, motivations, desires, likes, aspirations and desires. You can tap into these insights without formal market research.
Search results shouldn’t be the only to find profiles and industry mentions- you can get to know what your consumers’ interests are outside of your particular offerings by making a note of other topics prospects tweet about. This will help you better understand your markets demographics and this will make your marketing and selling more effective.
Tip: Go back to your list of influencers and look at their public lists. Do any of their followers fit your target audience? If so, look at their tweets as well. If those people are using different hashtags than your original list, make a note to check those out.
3: Host Voting Contests
Through voting contests, more attention and engagement can be provided. You can gain more customer insight, increased email leads, learn more about product preference and more.
For best leads and to get more people to participate, a prize with value directly related to your business should be offered. This way, people who are genuinely interested in what your business has to offer will be attracted.
Tip: Email-gate your Twitter contest (similar to like-gating a Facebook giveaway) to further refine your list. Usually, the people willing to share personal information such as their email address are the ones most interested in what you have to offer.
4: Share Click-Worthy Content
Trivia, questions and quotes are some of the most shared content on Twitter.
Trivia gives followers a peak into your content and creates the urge to learn more.
Questions you get the most can be tweeted and people should know they can find the answers on your website (a link to the exact page should be included).Using quotes that inspire can result in retweets and click-through. The quotes don’t necessarily have to be from famous people, you can use your own content.
Tip: Email-gate the free content you link to in your tweets.
5: Take Advantage of Twitter Cards
Tweets go beyond the 140 characters using twitter cards-they let you add images, videos and product descriptions. For them to be used, you have to add a bit of code to your website or have an advertising account with twitter. There are eight kinds of twitter cards but the lead and generation cards are the ones that fit our purposes here.
Twitter cards give up to 200 characters for product description. Product’s title, description, a small image and sales friendly information can be included.
Tip: Twitter lead generation cards work best when you give your followers an offer they can’t refuse, like a giveaway or contest entry, coupons or free trials. The better the offer, the more likely they’ll click—and the larger your list grows.
These are but a few examples of how twitter can be used to find leads and current customers.