How To Maximize Your Retargeting Results

Best Practices To Maximize Your Retargeting Results

Best Practices To Maximize Your Retargeting Results Introduction As retargeting continues to gain prominence, marketers are extending their investments beyond lower-funnel conversion objectives, to upper-funnel awareness campaigns, lead nurturing, customer engagement, and customer loyalty and customer retention. Advertisers are retargeting on a more extensive network of devices and platforms, as the use cases for mobile […]

B2B Growth Strategy For Companies

b2b growth strategy

How To Lead Your Company’s B2B Growth Strategy The global financial meltdown of 2008 compelled many businesses to reevaluate their sales strategies or growth strategy in order to remain afloat. Before then, a lot of businesses have a purely reactive strategy, also, a lot of them were uncertain as to how to adapt to a […]

Every Thing About Sponsored Content

sponsored content

Sponsored Content: Every Thing You Need To Know When it comes to sponsored content, most traditional channels for online content discovery have high adoption rates and are very well understood. Readily accepted channels from social media broadcasting and email, to PPC and SEO, have the possibility to deliver the best in content to the right […]

Best Influencer Marketing Studies Of 2020

Influencer Marketing studies

6 Best Influencer Marketing Studies Of 2020 With the final quarter of 2020 now around the corner (what a year it’s been!). It’s a perfect time to examine influencer marketing studies or research to discover what indications are for the end of the year and the coming year. In this article, we take a careful […]

A Complete Guide to YouTube Advertising – MARKOVA CREATIVE BLOG

youtube advertising

YouTube is currently the world’s second-largest search engine, right after Google.  With over 1 billion active users i.e. 1/3rd of all Internet users, more than 30 million daily visitors, and 1 billion hours of video consumed per day. Plus, 80% of all 18 to 49-year olds use it to learn or get entertained. Also worthy […]

Retargeting: For the Performance Driven Marketer

What is retargeting? Retargeting is a method of paid advertising which involves putting your ads in front of people who have visited your website in the past. Retargeting keeps your brand in front of your potential customers after they have left your website, with the aim of inducing them to convert when the time is […]

12 Facebook Brand Awareness Campaign Hacks

As we all know, the largest social media platform Facebook has grown into a complex and powerful tool for connection. This is a dream come true for marketers who have been able to leverage its power in driving their business objectives. In this article, we’ll look at 12 Hacks to get the best in using […]

5 Powerful Facebook Advertising Targeting Strategies

As Advertising evolves, new ways spring up almost every week on how to make online marketing a walk in the park literally. Facebook is the largest social media platform online internationally today. According to its website, they have over 2 billion active users. Targeting is a new technique where online advertisers can target the most […]

An In-depth Guide into Facebook Dark Posts

Are you looking for new ways to drive sales and conversions? Keep reading, there’s a new tip for you!! As advertisers, we search for innovative ways every day to reach new audiences, the new offer or the new piece of content that will be our saving grace and final breakthrough. Facebook organically has led much […]


Over the years, Marketing has evolved greatly with new techniques gaining popularity on various platforms. Consumers of today aren’t the same as the consumers of the past. They hardly listen to radio or watch television because life and other important things have taken over. Traditional marketing is gradually becoming old school as digital is taking […]