Here are some of the questions we frequently asked:
Digital Advisory Services
Digital Strategy Development
Social Media Management
Digital Media Buying
Digital Marketing Training
Any business looking to build their online presence, reach millions of audiences across all online platforms or simply convert strangers in customers.
One thing we pride the high quality of our services on is affordability. We offer fair prices based on the scope and size requirements of your campaign.
No, we currently don’t accommodate this kind of exchange.
We have a competent content team that work hand in hand with the brand to mitigate any negative feedback that may arise during the course of the campaign.
No, we don’t. We offer our services in return for monetary payments.
We have consulted and built campaigns for brands and businesses across various industries. So, yes we most likely do specialize in your industry.
Campaigns lengths are typically dependent on your business objectives. They can span between 3 months to a year.
No we don’t. All of our strategies and campaigns are created in-house.
We operate a consultative system at Markova, and depending on our dalliance with you, it would take us between 2 weeks to a month to have a solid understanding of your business.
Yes. Please click the link for a detailed outline of our portfolio and case studies.
Yes we can, and we promise you’ll be pleasantly surprised.
We work with offline marketing partners to achieve offline goals, but we do not handle any offline marketing activities or campaign.
No, we don’t offer guarantees.
Yes, when the opportunity presents itself.
Costs are dependent on the scope, size, and objective of the campaign.
We require your brand manual and all other related assets.
Yes. We have Google Ads certifications.
We will review and explain the rational behind our creatives. Revisions will be made upon further discussion.
It typically takes 2-3 weeks for some housekeeping before a campaign is launched.
We have project managers who ensure that projects are delivered on time on your behalf. They will be accessible to you at all times during the course of the campaign.
You are entitled to three.
A change that is Out of Scope refers to an alteration that is presented or asked for after this agreement. We understand that ideas are always blossoming throughout the project so if the direction of the business changes halfway through a project we would need to requote the new requirements.
There will be no refunds after campaigns have commenced or have been executed. That’s why we ensure that your business is fully onboard with our strategies before we begin.
No, we do not work for profit shares. We offer our services in return for monetary payments.
It is a combination of amount bid and choice of keywords used. Optimizing these ensures you’ll be found by prospective customers
No, we employ various platforms depending on your objectives.
Yes, this is rendered under our Web Development services. We also ensure that all our websites are mobile friendly.
We will work with you to define an ROI target at the start of the project. As above – we can’t ever guarantee a specific result or ROI – but we can work towards these goals. With paid search campaigns specifically – we will manage all activity to meet a target ROI and report this metric each month.
We create and curate all the content for your social media. However, you may be required to provide adequate information or visuals upon our request.
We accept first installment payments of 70%, and then 30% payments before the end of the campaign.
We do not offer this opportunity, to protect the privacy of our present and previous clients.
Yes, you can. Our strategies and processes are very transparent.
We charge you after the pilot strategy has been approved, before we begin work on your campaign.
Yes, you are free to opt out of our services based on the terms of our contractual agreement.
You are more than welcome to come and see our office or come and spend some time working with us on your project if you need to.
As we don’t have an official meeting space in our office, we tend to hold meetings away from the office or we visit our clients. But don’t worry, we don’t charge for room hire or travel.
We help businesses optimize their digital marketing. That is priority number one. More often than not, awards focus on subjectivity instead of valuing the actual results a client saw. Flash and flare typically trump conversions and financial gains, which isn’t fair to clients. Would you rather have your website win an award for the people who designed it or would you rather have your website bring 80% more customers into your business?
Yes, we try our best.
Yes, we can assist you. One-off specific campaigns are something we do for our clients. The best thing to do is to call us or send us an email, so we can advise on how we would approach your specific project.
All things being equal, pushing for the top three positions would result in more expensive clicks. While the ads are likely to be more ‘visible’, studies have shown that they do not always translate as clicks or a higher return of investments. Our Account Managers will study your requirements and make the appropriate recommendations.
No, we strictly offer digital marketing services.
SEM stands for “Search Engine Marketing.” It is the process of getting your website found and visited through the paid search results in Google, Yahoo and Bing. This marketing strategy utilizes search engine platforms like Google’s AdWords and Bing AdCenter to drive traffic. Facebook, Instagram and twitter also have similar paid advertising platforms.
Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on.
Optimization refers to the actions and changes made incrementally throughout a specific campaign. The goals could range anywhere from working to increase return on investment to dropping the average cost-per-click; optimization is the method which we employ to achieve those goals.
No, we don’t.
We adhere to the highest customer service standards, so expect consistent, dependable communication between us and your team.
Whether you prefer to be reached by phone, email, text, Skype or web conference we will make it happen. We will prioritize our communications to your ideal style to save you time and make your partnership with us more efficient.
Our initial objective with any client is to identify what makes your business unique. Understanding your business’ “personality” helps us construct your one-of-a-kind brand. We foster that image throughout the marketing process to achieve your business objectives.
We utilize site like Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Quora and more. The sites we use are dependent on your business and its objectives.
Yes, we do. Our seasoned team is equipped with the technology, data, and expertise to create smart digital media campaigns that convert audiences and scale quickly.
We can work with your business to engineer ROI focused digital Campaigns that connect, engage and convert your intended consumers online.
Website development projects typically take up to 1 month after we have established your objectives and requirements.
We offer website maintenance and management for durations after the site goes live based on the stipulated objective and agreement.
Yes! We have an experienced team that create rich content, including copy writing and editing your already created content.
Results are typically dependent on the type of campaign we run for you and the budget available. With social media, initial results are usually visible in the first 1-3 months, whereas when it comes to SEO it can take up to 6 months to start seeing results.
At the end of the day, your project comes first. We’ll have fun along the way, but our main focus is creating and developing the best work we can to make your brand even more iconic than it already is. We pride ourselves on building marketing materials that pay for themselves.
We delegate a team member to your account, who will be accessible to you 24/7.
Yes, all content is emailed to you to sign off before it is published.
We send in weekly campaign reports, and ensure at least one in-person meeting per week to remain aligned on the campaign objective.
Social media is a growing platform with a growing number of opportunities for businesses. We assist with everything, from the basics like setting up your account and creating effective posts, to more complex strategies such as paid advertising and scheduling tools.
Social media forms a core part of all of our packages, but we also have the expertise to be able to offer bespoke social media services to your business.
Site traffic, mobile traffic, conversion rates, engagement rates and search engine rankings are some of the KPI metrics we measure in our campaigns. We are very transparent in presenting the metrics as we also consider your campaign objectives in driving them.
We boost your social page engagement through increasing the number of shares, likes, comments, clicks and conversions. Customer conversion with your brand is driven by asking questions, promoting engaging and relevant content, contests, promotions, education and much more.
Yes we are, the privacy and success of your business is of utmost importance to us.
Yes, we do offer digital marketing consultancy services. Whether you’re looking to create a fully-rounded digital marketing strategy or are just looking for consultancy for SEO (search engine optimization), PPC (pay-per-click), display, content marketing, online PR or social media our team of digital marketing experts are also available on flexible consultancy packages.
Yes, you do upon request.
Their duties include:
Manage content and posting calendars to plan and schedule posts
Curate engaging, creative content
Monitor brand mentions and keywords
Engage with customers and partners (i.e. reply to all comments, reviews and questions)
Review analytics and determine next steps
Optimize social media posts and performance
All commitments are based on negotiations with prospective clients. Markova Creative is not in the business of trapping clients. We only aim to satisfy.
We pride ourselves on the advantage of specialization. If you want a flawless digital campaign, choose us.
Markova creative has the advantage of speed, experience, specialization and industry know-how that is extremely difficult to be rivaled by any in-house team. Given those factors, we are the most cost effective choice to deliver the required results.
There are none. While we love to work with local companies and be involved in our local community, we will take on clients anywhere in the world.
Distance may affect our ability to spend as much face-to-face time with a client who is further away than a local client, but it won’t affect the performance of your campaigns. We will also schedule regular Google+ hangouts or other video conferences so you still get to see and speak to us regularly.
Yes we are accessible to all businesses, including those in the e-commerce sector.
Yes, our pilot campaign is 6 weeks long. If we are presented with a deliverable which is likely to take longer, we will advise you to set realistic expectations from the outset.
Yes, we can. Our methods are highly adaptable.
Depending on the needs and objectives of your business, we can post either three to seven times a week. We ensure that all creatives are compelling, and engaging enough for your target audience. Quality, not quantity, is what you will find at Markova.
All commitments are based on negotiations with prospective clients. Markova Creative is not in the business of trapping clients. We only aim to satisfy.
We currently operate in the English-speaking markets.
No. We align our campaigns and calendars to perfectly match that of your business, so there is no disruption or interference.
Social Media Marketing remains relevant for both B2C and B2B Businesses depending on the nature of the business.
PPC (or Pay-Per-Click) is a model of digital marketing where the advertiser pays a fee every time one of their ads are clicked. PPC is an effective way to bring people to your website and can be very profitable is managed correctly.
It is commonly used to refer to Google AdWords, but could equally describe Facebook Advertising or any other kind of online advertising where you pay per click.
A specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. A large part of Local SEO involves ranking in local algorithms, as well as ranking well in the organic results for local keywords.
SEO stands for search engine optimization. It determines where your small business ranks in Google search results. The better your SEO campaign, the higher your rankings. And when you’re easy for your customers to find online, that could mean more business for you.
We offer strategies that can increase your conversion rate as a part of all our service categories.
Our products for start-ups like yours are in the pipeline. Keep in touch!
We pride ourselves on testimonials that reiterate one of our core values: collaboration. We’re happy to be an arm of your marketing team, offering as much insight into your field and strategies as you need. We have experience working with every size of team, and are confident we can be an asset for your team.
Like all of our services, we provide monthly KPI updates that keep you informed on how content marketing is performing. Depending on what the campaign objectives are, we may use any combination of traffic, conversions, engagement metrics, and social media impact, to gauge your SEO progress.
This varies depending on lots of factors. How competitive are the keywords? Are we working nationwide or locally? How many local companies are there in the region you’re marketing, etc as well as many other questions. We tell our clients that it takes about 3-6 months to get the desired results, but sometimes longer on damaged or unestablished websites. This is a long-term marketing strategy, like a phone book and should not be thought of short-term. Invest in it for the long-term and persist.
We have worked with almost every industry – contractors, lawyers, healthcare, restaurants and hospitality, financial, education, marketers, accountants, home maintenance, hotels, real estate, health and fitness, nonprofits, environmental services, auto services, moving companies, seasonal companies, consulting and training, landscaping, eCommerce, health technology and everything in between.
This is up to you. Some clients want us to work and design and see everything when it’s done. Other clients ask for check-ups along the way and still others are involved throughout the design process.
No, it isn’t.
No, we do not offer digital marketing audits for free.
Yes. We do a great job at it. We are adept at bringing video content and marketing opportunity businesses that don’t know how to go about it. Typically we provide high-quality, affordable solutions that generate amazing results. We do both the production aspect as well as leverage it via marketing.
We do this on demand, depending on the campaign scope.
It won’t be good enough to expatiate only. Check out our case studies and find out.
Some aspects of marketing can be automated successfully, but ultimately, a dedicated Account Manager is irreplaceable. In terms of split testing, big data and automation tools work best. Automation tools that take away tedious work we will definitely employ.
We are proficient in using both. It all depends on your requirements.
Absolutely, our team are more than happy to be used for a quick fix or a minor tweak.