Influencer Marketing

Influencer marketing is marketing strategy that uses relevant content creators to push unique interactions and engagement about a brand’s products and message. It is about communicating your message using the words and voice of a  person that is liked and trusted by your target audience.

It takes place when a brand or a business, teams up with an important or powerful person on social media to endorse a product, service, or campaign.

These influential persons – usually known as social media influencers – usually have large, loyal and engaged followings.

 

Our approach to influencer marketing strategy looks at each type of influencer and recommends a strategy that is tailored to your brand, works with your budget and delivers real, tangible results.

Our services include:

  • Metric reports tracking genuine engagement
  • Data-gathering to identify relevant micro-tribes
  • Creating multiple, targeted campaigns
  • A multi-pronged approach using micro-influencers as well as bigger names