Influencer marketing is marketing strategy that uses relevant content creators to push unique interactions and engagement about a brand’s products and message. It is about communicating your message using the words and voice of a person that is liked and trusted by your target audience.
It takes place when a brand or a business, teams up with an important or powerful person on social media to endorse a product, service, or campaign.
These influential persons – usually known as social media influencers – usually have large, loyal and engaged followings.
Our approach to influencer marketing strategy looks at each type of influencer and recommends a strategy that is tailored to your brand, works with your budget and delivers real, tangible results.
Our services include:
- Metric reports tracking genuine engagement
- Data-gathering to identify relevant micro-tribes
- Creating multiple, targeted campaigns
- A multi-pronged approach using micro-influencers as well as bigger names