High-ticket items are high-value and high-priced products or services. They cost considerably more money, and offer buyers a higher value than usual priced products. Examples include cars or jewelries.
They could also be services like consulting, travel experiences, etc. Looking to launch a campaign marketing a high-ticket product or service?
Here are 5 points to think about, while crafting your strategy:
Don’t Be Cheap
Focus on the proven traffic sources, ad formats, and audience segments that give you your best chances, however expensive they might be. Expensive traffic is expensive for a reason. You want profitable clicks, not penny clicks.
Focus On Long-term Lead Nurturing
Buyers will buy when they are ready, not when you are. Leverage email list capture, retargeting, and push ads, to follow up the conversation for months or even years ahead.
Your Landing Page Can Make/Break Your Campaign
Build longer-form landing pages with great visuals/ videos, elaborate information, easy call to action, device responsiveness, and fast load times.
You can help your prospects make a decision quicker, by offering your leads a low-cost product to sell them more expensive products later. Use the tripwire to recoup your marketing investment, so you can upsell them more profitably.
Speed Is Important
You should have resources in place to get in touch with people as soon as they raise their hands to be contacted.
According to a lead response management study by InsideSales.com (now XANT), the likelihood of reaching shoppers within those five minutes is 10 times higher than if you were to let 10 minutes elapse.
Take these points into cognizance, and your campaigns will thank you for it. If you’d like to work with a professional to review and co-create your high-ticket digital strategy, Our Discovery and roadmap strategy service might be a good fit.
Hope this helps.