What You Should Know In response to years of complaints and feedback with regards to the complexity of incorporating analytics with ads, Google came up with a rebranding solution; making… Read More
Your Complete Guide to Understanding Sponsored Content
**Content can take a variety of forms. However, for this article, content in this context means articles. What is Sponsored Content? Native advertising is defined by The Interactive Advertising Bureau… Read More
YOUR INFLUENCER MARKETING MANUAL FOR 2019
Long before influencer marketing was considered real media, there were celebrity endorsements. In today’s digital world however, niche content creators with large and engaged audiences are often more profitable and… Read More
A Step-by-Step Guide to Google Keyword Planner
The consistency of an Adword campaign’s lifecycle is enabled by new and improved keyword ideas. Whether you’re new to PPC or have been running campaigns for years, further keyword research… Read More